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There is likely to be a lot of business-model experimentation on multimedia from the major wireless providers, said DataComm President Ira Brodsky. Verizon's over-the-air delivery approach is new; Sprint has partnered with the Dish Network, a satellite service provider; and Cingular has launched its own streaming music channels.
Verizon will soon launch V Cast Music, a new service that will enable wireless customers to download tunes to their mobile phones and PCs, the company said at this week's Consumer Electronics Show in Las Vegas.
The V Cast service, which follows similar offerings from wireless rivals Cingular and Sprint (NYSE: S), will provide over-the-air music downloads to phones or PCs that can be played with Microsoft (Nasdaq: MSFT) Windows Media software, said Verizon.
The services highlight the wireless carriers' recognition -- thanks largely to Apple's (Nasdaq: AAPL) iPod and iTunes music and video service, as well as satellite subscriptions -- that consumers will pay for mobile multimedia content.
"It makes sense that a cellular carrier would jump into this since Apple's been successful at it," DataComm President Ira Brodsky told TechNewsWorld. "Nothing says Apple is the only one who can receive the benefit [of the market]."
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