Monday, October 18, 2010

Why buy when you can rent? Phone rental startup targets gadget-obsessed

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Three people with a healthy obsession for cellphones; that’s all it took to start Rentobile, a young company that rents popular handsets to U.S. consumers who want a shiny new device, but are stuck in the middle of a lengthy contract.

Two years was much too long for Seungcheol Lee, one of Rentobile’s partners, to wait to get his hands on a different handset. Lee and Rentobile’s two other partners, all of whom all spring from design and graphics backgrounds, decided to take their love of the latest technology and turn it into a business plan. The company is not a mobile operator; it doesn’t offer service plans, usage charges, etc.

“The three of us are really obsessed with phones,” Lee laughed. “We want a new phone every month and one day we thought wait, maybe there are more people who want to rent instead of buy.”

It works quite simply. New Jersey-based Rentobile buys certain phones from each carrier, at full price, and then rents them to the carriers’ customers for a monthly fee.

Read more about satellite phone rental on www.satellite-phone-rentals.com

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